How is influencer rate calculated?

The baseline rule is $0.01 per follower for a static post, $0.005 for a story, $0.02 for a reel, and $0.05 for a YouTube video. Engagement rate, niche, exclusivity, and usage rights adjust this baseline up or down.

What is a good engagement rate for an influencer?

Above 3% is considered good. Under 1% suggests low audience connection. Rates above 5% (common with nano/micro influencers) command a 2x rate premium because highly engaged audiences convert better for brands.

What is an exclusivity premium?

If a brand wants you to avoid working with competitors for a period (category exclusivity), charge an additional 25–50% premium on top of your standard rate.

How do usage rights affect pricing?

If a brand wants to repurpose your content in ads or other media beyond the original post, charge a usage rights fee. In-perpetuity rights (unlimited time) can double your base rate.

Influencer Rate Calculator

Calculate your influencer rate per post, story, reel, or YouTube video based on follower count, engagement rate, niche, and platform. Includes nano to mega tiers, campaign bundles, and exclusivity premiums.

Follower Count ?

Engagement Rate (%) ?

Content Type

Base Rate per Content

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Engagement-Adjusted Rate —

Influencer Tier —

Extended More scenarios, charts & detailed breakdown ▾

Followers

Engagement Rate (%)

Content Type

Niche

Base Rate

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Niche-Adjusted Rate —

Professional Full parameters & maximum detail ▾

Followers

Engagement Rate (%)

Content Type

Niche Multiplier

Exclusivity Premium (%) ?

Usage Rights

Platform

Final Recommended Rate

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Base Rate —

After Engagement Adj. —

After Niche Multiplier —

3-Post Campaign (20% off) —

How to Use This Calculator

Enter your follower count and engagement rate.
Select your content type — reel and YouTube command higher rates.
Use Compare Tiers to benchmark against other influencer sizes.
Switch to Professional to layer in niche, exclusivity, usage rights, and platform multipliers.

Formula

Base Rate = Followers × Rate/Follower (post $0.01, story $0.005, reel $0.02, YouTube $0.05)

Final Rate = Base × ER Multiplier × Niche Multiplier × Usage Rights × Platform Multiplier × (1 + Exclusivity%)

Example

50K followers, 3.5% ER, reel, fashion niche: 50,000 × $0.02 × 1.5 (ER) × 1.0 (niche) = $1,500 per reel.

Frequently Asked Questions

The baseline rule is $0.01 per follower for a static post, $0.005 for a story, $0.02 for a reel, and $0.05 for a YouTube video. Engagement rate, niche, exclusivity, and usage rights adjust this baseline up or down.
Above 3% is considered good. Under 1% suggests low audience connection. Rates above 5% (common with nano/micro influencers) command a 2x rate premium because highly engaged audiences convert better for brands.
If a brand wants you to avoid working with competitors for a period (category exclusivity), charge an additional 25–50% premium on top of your standard rate.
If a brand wants to repurpose your content in ads or other media beyond the original post, charge a usage rights fee. In-perpetuity rights (unlimited time) can double your base rate.

Related Calculators

Sources & References (5) ▾

Influencer Marketing Hub Annual Pricing Report 2025 — Influencer Marketing Hub
HypeAuditor Influencer Pricing Tool — HypeAuditor
Klear Influencer Database & Pricing — Klear
Later Influencer Pricing Guide — Later
Aspire Creator Marketing Pricing — Aspire