How is engagement rate calculated?

ER by followers = (Total Engagements / Total Followers) x 100%. ER by reach = Engagements / Impressions x 100% — more accurate for algorithm-driven platforms. Engagements include likes, comments, shares, and saves.

What is a good engagement rate?

Instagram avg ~0.45%, TikTok avg 5-10%, LinkedIn 1-2%, Twitter/X 0.05%, Facebook 0.06% (2025 benchmarks). Nano-influencers (1K-10K followers) typically have 2-10% ER.

How do I detect fake followers?

Very low ER (below 0.1%) combined with high follower count (100K+) is a red flag. Authentic accounts maintain ER at least 50% of the platform average.

Why do smaller accounts have higher engagement rates?

Nano and micro-influencers have tighter-knit communities with higher trust and genuine interest in the niche, unlike large celebrity accounts with many passive followers.

Engagement Rate Calculator

Calculate social media engagement rate by followers, reach, or post average. Compare against 2025 benchmarks for Instagram, TikTok, LinkedIn, Twitter/X, and Facebook. Includes fake follower detection.

Total Followers

Total Engagements (likes+comments+shares+saves)

Engagement Rate (%)

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vs Industry Benchmark —

Influencer Tier —

Extended More scenarios, charts & detailed breakdown ▾

Total Followers

Post Engagements

Platform

Engagement Rate (%)

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vs Platform Benchmark —

Professional Full parameters & maximum detail ▾

Total Followers

Total Post Engagements

Platform

Engagement Rate (%)

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Platform Benchmark —

Influencer Tier —

Fake Follower Detection Note —

Industry Context (2025) —

How to Use This Calculator

Enter your total followers and total engagements.
Results show ER %, benchmark comparison, and influencer tier.
Use Extended tabs for reach-based ER or 12-post average.
Professional mode adds fake follower detection and 2025 benchmarks.

Formula

ER by followers = Engagements / Followers x 100%
ER by reach = Engagements / Impressions x 100%

Example

10,000 Instagram followers, 450 engagements: ER = 450/10,000 x 100 = 4.5% — 10x the Instagram average of 0.45%.

Frequently Asked Questions

ER by followers = (Total Engagements / Total Followers) x 100%. ER by reach = Engagements / Impressions x 100% — more accurate for algorithm-driven platforms. Engagements include likes, comments, shares, and saves.
Instagram avg ~0.45%, TikTok avg 5-10%, LinkedIn 1-2%, Twitter/X 0.05%, Facebook 0.06% (2025 benchmarks). Nano-influencers (1K-10K followers) typically have 2-10% ER.
Very low ER (below 0.1%) combined with high follower count (100K+) is a red flag. Authentic accounts maintain ER at least 50% of the platform average.
Nano and micro-influencers have tighter-knit communities with higher trust and genuine interest in the niche, unlike large celebrity accounts with many passive followers.

Related Calculators

Sources & References (5) ▾

Hootsuite Social Media Trends Report 2025 — Hootsuite
Sprout Social Index 2025 Engagement Benchmarks — Sprout Social
Influencer Marketing Hub Engagement Rate Benchmarks — Influencer Marketing Hub
Later Social Media Marketing Report 2025 — Later
Meta Business Engagement Metrics — Meta